From a blog associated with the new book, GroundSwell, the post Social Technographics: Conversationalists get onto the ladder shows how twitter and facebook status updaters are figuring into the the world of social media. Reminds me alot of Gladwell’s Tipping Point.

"Conversationalists" are now on the ladder of social media
The author’s note that these “conversationalists” are an intriguing lot with a definate stake in market trends. I can’t help but come back to my own professional observations of how market and classroom align in today’s marketplace of information and media. Consider the following suggestions offered in the blog:
“Convince your boss this stuff is for real, and that if you haven’t jumped on it, you’re late.”
There is a hum (or drum) in education now pushing administrators to recognize social media not just as a tool that could be harvested, but as a new way of communicating that MUST be engaged if we are to remain relevant in society.
“Profile your customer base, and see what they’re ready for, before planning a project to reach out to them.”
Know your students. They don’t learn the same way we did, even 15 years ago. The dilemma in education? Student’s today are technologically MORE ready than we are! At the same time, they’re social aptitude has slipped they navigate through the online social network “willy-nilly.” Shouldn’t we be there with them…to teach, to model?
“Segment your audience; build different strategies for different segments. (Social is so prevalent now that a single approach for your company is probably too broad.)”
Differentiate your approach to reach different learners. We’ve embraced that in the classroom, but too often we settle for seeing “technology” AS an approach, rather than as a space in need of these differentiated approaches. All said, it comes down to…SCAFFOLDING!